Sales Development

Mdina International's tailor-made sales development programmes for: people who are starting their career in sales, people experienced in sales and business development, aspiring sales managers and senior sales managers.


Mdina International’s 7 Stage Sales Approach

Mdina International's tried and tested approach towards sales is based on the Mdina 7 Stage Sales Approach. This consultative sales framework gives sales people the appropriate structure and techniques they needed. The bespoke programme uses the language your industry understands, allowing greater rapport with your customers. This approach enables you to focus on such key areas of development as:

  • Account management
  • Client segmentation
  • Lead generation
  • A structured sales approach
  • Identifying client needs
  • Negotiations
  • Dealing with challenges and handling objections
  • Effective closure
  • Customer excellence and professionalism
  • Sales management


Check out our Research to enable highly bespoke learning and development for sales: Mystery Shopping and Field Accompaniment

Mdina International specialises in tailor-made, leadership, management and sales development programmes, supported by our coaching and consultancy expertise. Our success stems from years of experience in the industry, being able to put hard measures on soft skills and being passionate about making a difference.